Primavera Pulse - Primavera Sound Festival Companion App

The Challenge

• To combat passive attendance by designing a digital experience that encourages active exploration, socialization, and replayability across the 5-day festival.
• To create a compelling engagement loop that boosts a sense of community, while building the app concept on a foundation of ethical design, privacy, and accessibility.

The Solution

• A full gamification system was designed, featuring geolocation-based missions, team challenges, and shareable QR-based collectibles to drive real-world interaction.
• A complete design package was created, including information architecture, MVP canvas, and a low-fidelity interactive prototype in Figma to validate the entire user flow.

Results & Impact