App Design & Prototyping

Primavera Pulse - Primavera Sound Festival Companion App

A gamified companion app prototype designed to boost attendee engagement and community through missions, collectibles, and team play.

Primavera Pulse - Primavera Sound Festival Companion App gallery image 1
Primavera Pulse - Primavera Sound Festival Companion App gallery image 2
Primavera Pulse - Primavera Sound Festival Companion App gallery image 3
Primavera Pulse - Primavera Sound Festival Companion App gallery image 4
Primavera Pulse - Primavera Sound Festival Companion App gallery image 5
Primavera Pulse - Primavera Sound Festival Companion App gallery image 6
1
2
3

The Challenge

  • To combat passive attendance by designing a digital experience that encourages active exploration, socialization, and replayability across the 5-day festival.
  • To create a compelling engagement loop that boosts a sense of community, while building the app concept on a foundation of ethical design, privacy, and accessibility.

The Challenge

  • To combat passive attendance by designing a digital experience that encourages active exploration, socialization, and replayability across the 5-day festival.
  • To create a compelling engagement loop that boosts a sense of community, while building the app concept on a foundation of ethical design, privacy, and accessibility.

The Solution

  • A full gamification system was designed, featuring geolocation-based missions, team challenges, and shareable QR-based collectibles to drive real-world interaction.
  • A complete design package was created, including information architecture, MVP canvas, and a low-fidelity interactive prototype in Figma to validate the entire user flow.

Results & Impact

Delivered a comprehensive, interactive Figma prototype that validates an innovative, gamified strategy to enhance festival-goer engagement and community connection.

Tools Used

Figma
Miro
Canva
Trello
Notion